Cardinal Hawaii
Website design for a Mortgage Lending Branch in Honolulu, HI
Cardinal Hawaii is Hawaii’s full-service, focused, and flexible local lending office. As a division of Cardinal Financial Company, Cardinal Hawaii is not only backed by the support of a national lending leader, but also with the aloha and local spirit of the Hawaiian community. While their innovative technology sets them apart, they wouldn’t be successful without the power of human expertise. Their firm foundation of hometown values, close client relationships, and community-based experts has allowed them to helped borrowers fulfill their dreams of homeownership for more than 30 years.
Project Goals
Create a Local Culture Feel for a National Lending Leader
Cardinal’s Hawaii branch manager Shawn O. Kelly reached out to Whiskey and Red to help them build an online presence that both educated and engaged their local clients on the wide range of mortgage offerings they provide while maintaining the local look and feel of a small Hawaiian Island business.
Color Palette
Taking a Corporate Identity and Making It Feel Local
As a branch of Cardinal Financial, Cardinal Hawaii was slightly tied in what colors or fonts we could use for their branding needs. Instead, we utilized what they had to work with and found local images to make their big corporate brand look and feel more local and relatable to their Island clients.
Black
Cardinal Navy
Cardinal Blue
Cardinal Teal
Cardinal Gray
Cardinal White
Responsive Website Design
With a significant amount of their website visitors coming via mobile devices, we knew we needed to design a clean online experience that translated seamlessly across all devices and browsers.
Custom Free-Quote App Functionality
Instead of filling out a traditional plain boring inquiry form, we custom-built out a lead-magnate application function, allowing the user to input their home or mortgage information in an engaging and streamlined system that would both connect them to a lending officer for their free quote as well as add them to a list of potential leads for future updates and promotions.
Interactive Branded Mortgage Calculators
Empowering their clients with all of the most technically advanced resources, Cardinal Hawaii invested in a set of custom mortgage calculators. Allowing their website users to calculate potential rates based on all of the most up to date information and resources.