Brand Basics | Branding Package

3 Week Design Process

Perfect for the minimalist small business owner looking to build brand consistency but doesn’t require the magnitude of the larger Brand Essentials Package.

This package provides you with the most important brand basics to get your small business moving and growing with consistency and confidence in your brand’s visual identity. With brand development at the core of our business, we act as more than just your design team but brand consultants and soundboards for any ideas or questions you might have about your brand’s design or development.

Package Includes

Two 1-Hour Brand Design Strategy Sessions

Two one-on-one one (1) hour brand design strategy sessions with your designer to discuss in detail what makes your brand unique and how to convey that through your own authentic brand visual identity and marketing materials.

Thorough Brand Identity Questionnaire

From your brand’s background, your ideal clients, past design experiences and beyond, this questionnaire helps the analytical business owner who might not be as design-minded communicate what they need from their new brand and what they love.

Brand Pinterest Inspiration Board Collaboration

Collaboration on a custom brand inspiration moodboard to help visually cultivate your ideal tone and mood that we will work to create through your new brand’s identity.

Brand Inspiration Moodboard & Color Palette Design

Uniting your Brand Identity Questionnaire and your Pinterest Inspiration Board, we create a custom style guide that addresses everything from a custom brand color palette, typography pairings, tone, mood, and design aesthetic.

Primary Logo Design

This is the core logo of your brand and should be the primary design used whenever possible. This is the design your brand will be recognized by and will include your full business name, any tagline or additional text, and possibly a brand icon if necessary.

Secondary Logo Variation

Along with the primary logo design, we create a complementary variation in an alternative shape to help maximize the opportunities for you to use your branding. This alternative mark is designed to complement your primary logo and is often a simplified version or alternative design so that you can use it in unique ways, separate from the primary.

Custom Brand Icon

A custom brand icon is a great way to create a unique image or graphic to use when a space is too small for your other logo variations. This customized mark is great for small social profiles like Instagram where your image is so small, text can get lost, or stickers, stamps, and other print marketing materials.

Business Card Design

No matter how online a business might be, there is nothing quite as powerful as word of mouth marketing, so we include a custom Business Card design in each of our brand packages. It includes the front (single name side), and up to 3 unique backside designs to help you market your business.

Social Media Cover & Square Profile Photo Design

Knowing the importance of a consistent Social Media presence, you’ll receive a custom Social Media cover photo for the platform of your choice (Facebook or LinkedIn) as well as a square cropped logo Profile photo to use on any or all your social profiles so that your brand is consistent from platform to platform.

Custom Brand Pattern or Texture

Depending on what will be best for your brand, we’ll design a custom brand texture or pattern to use for any marketing or promotional needs. These pieces are excellent for any social media, website design, or marketing needs where a subtle but branded element is needed for your designs.

Final Print & Web Ready Files in all Popular File Formats

All of your final design files in AI, SVG, EPS, JPG, PDF, and PNG file formats, as well as an all black, all white, and color version of your logos, as well as a logo usage guide to help you know what files to use and where for the best brand presence.

Custom Brand Style Guide

A detailed guide breaking down the guidelines, styles, and usage instructions for your new brand to help you use each image and logo in the most impactful way possible. Includes color codes, typography styling, and your brand moodboard for brand styling reference.

USB Drive of all hard design files (US Clients Only)

For all of our US clients, you’ll also receive a package with a USB drive of all the hard design files for an offline backup of our work together. This way you will have both an online and offline library of all your design files to use as needed.

Sound like the perfect brand package for you?

Contact us today to schedule your free design consultation.

Featured Project

Sweet Homes of Colorado

Sweet Homes of Colorado Inc is a residential custom home construction company and full-service general contractor based out of Breckenridge Colorado. With over 25 years in business serving the mountain towns of Colorado, they have built up a reputation of quality, confidence, and clarity within the custom home construction industry.


The Essentials | Brand Package

Ideal for established small businesses looking to expand their branding beyond just their logo and business cards, or online shops who need more than just one logo design for all their print branding needs.

The Full Package | Brand & Website Package

Combine any of our brand design packages with any of our website design packages for a complete full design package, customized to meet your small business’s needs. Contact us today to learn more.