Peak Fencing
Website Design for Commercial and Residential Fence Company in Colorado Springs, CO
Peak Fencing is a custom home and commercial fencing services company, based out of Colorado Springs, serving the southern Colorado communities. They provide the most high-qualify fence products from cedar and wood fencing to metal and synthetic material fences.
Project Goals
Re-Established Local Dominance of Residential and Commercial Fencing Needs
Owner Mark Lundy, first came in contact with Whiskey & Red when we requested a quote to build a fence in our own backyard. After meeting with Steve and sharing some of the struggles he had booking the level of business he wanted to. Through a custom WordPress website with custom contact forms, a custom portfolio, booking calls to action that link out to their client management system, and extended SEO marketing support from our partners at White Hattery Digital Marketing, Peak Fencing now has a quality website to match the quality of their fencing services.
Responsive Website Design
Understanding that Peak Fencing’s clients come from all over the Colorado Springs area and from all levels of the corporate or private sector, we created a design that beautifully responds across all devices, ensuring a smooth and consistent user experience.
Innovative Design
The goal was to create an engaging and interactive user experience for Peak Fencing’s clients, as well as make it even easier for them to book their free estimate, right there on the website without having to make a phone call during open business hours. We utilized a number of interactive elements including before and after sliders, custom portfolios, and a customized CRM platform with our affiliates at White Hattery Digital Marketing in order to provide an elevated user experience.
Color Palette
Staying True to an Established Identity
Having served the local Colorado Spring community for over two decades, Peak Fencing had a brand identity that was easily recognized locally. We wanted to expand upon what was already working for them, but help create a more balanced visual identity that would be easy to apply to both their online or offline brand needs.
Shadow
Peak Teal
Orange
Fence Beige
Peak Gray
Snow White
Seasonal Relevance
Seasonal Updates to Reflect Local Community
To help constantly reflect their local working community, Peak Fencing header images rotate to match the season, helping show that they offer their full scope of work throughout the annual year. We also added in the ability to make it snow on the website, a fun functional feature to enhance the user’s experience during the winter months. (Viewable on live website October – January).
Digital Marketing
Custom Client Management System Integration
The website needed to not only visually stand out amongst the other fencing companies in the Colorado Springs area, but it needed to work better – streamlining the quoting process and making it easier to organize booked projects, despite location or size. We partnered with SEO and Digital Marketing specialists White Hattery Digital Marketing to implement a customized CRM to help streamline the client experience from start to finish.
Client Testimonial
“Whiskey and Red took my company’s look and advertisement platform to a truly different level. My company is continually seeing great results from what they’ve done. From design management, making the company look better and on the back end with SEO; W&R can handle it. I would recommend this company anytime.”