Brand Identity and WordPress Website for Somatic Therapy and Biohacking Center in Hong Kong
Somatic Explorations is a clinical space in Hong Kong that integrates advanced technology with proven, evidence-based therapy methods to engage methodological and technology solutions for optimal living.
Design an Educational Online Platform and Visual Identity to Support A Modern Approach to Wellness
Somatic Explorations founder Karen Wong reached out to Whiskey and Red to help her bring her vision for this fresh new clinical wellness center to life, both through a consistent brand identity and online platform to help educate her clients and other clinical professionals on the cutting edge technologies and somatic therapies for optimal living. Wanting to find the perfect bridge between a clinical professional and a welcoming health spa, we worked to design an identity that makes a very technical and science-based approach to wellness more welcoming, organic, and approachable for her clients.
A simple, clean, fresh, and classic-modern brand identity with a creative illustrative approach to the brand’s scientific subject matter – neurology and neuro movement. We took the dendrite of a neuron and altered the perspective to visually make it look like a tree of life. Grounded, fresh, calm, and knowledgeable.
We choose a more modern approach to a timeless Serif typeface for the primary Somatic logo typography. The beautiful and minimal transitional serif maintained the timeless professional feel of a Serif, but with a more modern, clean and overall simpler look. The contrasting elements in each letter also provided a visual creative touch with the thicker and thinner lines and curves of each letter. Paired with a very modern geometric Sans-serif for a more modern type pairing and overall typography system.
Responsive Website Design
A self-proclaimed “science-nerd,” Karen knew that her ideal clients would be very tech-forward with their devices, and we needed to design an online experience that was equally consistent across all devices and screen sizes in order to maintain the clean, modern, fresh Somatic experience. Marrying both the modern minimal look with an inviting, fresh, welcoming spa feel.
A Visual Journey
The structure of the design – blocked sections, broken up white space, overlapping images and text – were all structured to create a visual journey through each page, creating a feeling of depth and range, similar to one of Karen’s client’s journeys towards optimal living. A feeling of yin-and-yang at the top of each page, mixed with colored images and black and white images for additional contrast and range.
Grounded, Clear, Cool Muted
A strong pairing of both light and dark tones, clear and cool meets muted and grounded for a high-contrast brand tone and feel. Modern and fresh from the lightest mints to the richest dark charcoal gray. A palette of colors that evoke texture, depth, and range. Natural organic colors curated through organic movement. Think grains of sand, sea glass, earth, water, skin tones, and iron.
A Luxury Touch
Due to the nature of Karen’s work and the Somatic Explorations center, she conducts most of her business in person. We wanted to create an easy small brand touchpoint that would leave a lasting impression and show the level of care she invests into everything she commits her energy into – including business cards. We designed a set of silver foiled business cards with Moo to give an elevated modern and luxury touch to her cards on their textured extra-thick luxe paper.