Teryn Grey

Website and Branding for a Fashion Blogger in Santa Barbara, CA

Teryn Grey is an artfully-crafted, Lifestyle and Fashion Blog based out of Santa Barbara, CA that celebrates life, style, and Greyhound focused philanthropy. With its soulful content, unique creative direction, and high-quality visuals, Teryn Grey redefines what it means to live an inspired life. Designed for fashion enthusiasts and animal lovers alike, Teryn Grey presents its readers with thoughtfully curated style collections and sentimental travel anecdotes from around the world.

Whiskey and Red Small Business Branding and Website Design Packages - Web mobile and desktop device Mockup for Teryn Grey fashion blogger - Santa Barbara, California

Project Goals

Taking Teryn Grey from Small Town Fashion Blogger to International Lifestyle and Travel Industry Influencer

Owner Tara Cummins reached out to Whiskey and Red to help her rebrand her blog into a full fashion business; complete with a fresh Logo Rebrand, Custom Brand Icon, Custom WordPress Website, Digital Lookbook and other Fashion-based digital functionality to establish herself as a Fashion industry thought leader.

Logo Design

A clean, timeless, and artistic design for the Teryn Grey brand identity suite.

Primary Logo

Whiskey and Red Small Business Branding and Website Design Packages - Brand primary logo Mockup for Teryn Grey fashion blogger - Santa Barbara, California

Alternative Logo

Whiskey and Red Small Business Branding and Website Design Packages - Brand alternative logo variation Mockup for Teryn Grey fashion blogger - Santa Barbara, California

Brand Icon

Whiskey and Red Small Business Branding and Website Design Packages - Brand mark Mockup for Teryn Grey fashion blogger - Santa Barbara, California

Typography

Clean, Timeless, Classic, High-end

A true timeless serif font family, Cormorant Infant, with more delicate lines for accented creativity and styling touches. Paired with the clean balanced Lato font family providing a very high-end feel to the typography pairing, and beautifully complements the Cormorant primary font.

Color Palette

A Resilient and Timeless Brand Full of Old-World Charm

With a delicate and muted gray palette paired with the rich royal navy blues, we curated a very elegant, graceful, and quality brand look that embodies the core terms used to describe the Teryn Grey brand’s look and feel: romantic, classic, elegant and timeless.

DARK GRAY

Navy

Beige

Blue

TERYN GRAY

Off-White

Brand Collateral

Custom Luxe Business Cards

We designed Teryn Grey’s business cards using Moo’s 32pt thick Luxe cards – a luxury textured and impressively thick card. The texture gave an elegant, creative, and old-world charm feel to the cards. While the thickness of the cardstock maintained our high-quality brand tone.

Responsive Website Design

With Instagram being one of the top traffic drivers to the website, designing with mobile viewers in mind from the start was critical to the success of the website. We Maximized the inspiring visuals of the Teryn Grey brand across all devices through custom responsive details, ensuring a high-quality experience for all visitors across all devices.

Custom Affiliate and Blog Article Functionality

As a travel and fashion blogger, the blog format was critical to the design of the website. Wanting to look more like a business than just a blogger, custom post formatting templates designed to complement editorial and publishing promotions were created to help streamline the posting process and establish a professional look to each article. Additional custom affiliate feeds were added to maximize the shopping ability of the website’s content and fashion selections.

Client Testimonial

“I couldn’t have asked for a better web design experience. Along with my beautifully redesigned website, Whiskey & Red also took care of all my branding needs. Their support and attention to detail made the process run smoothly and the outcome exceeded my expectations. Throughout the entire project, they really listened to what I wanted. I look forward to working with them in the future!”

Tara Cummins

Fashion Blogger