505 Living

Brand Identity and WordPress Website for Certified Life Coach in San Diego CA

A global life coaching practice that provides an inclusive platform for individuals to realize their innate talents, dispositions, communication styles, boundaries, and perception levels, so they can learn to embrace and honor their true nature and live an authentically fulfilling life.

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Project Goals

Design a Global Elevated Brand Identity and Online Platform that Integrates with Existing Booking and CMS for a Streamlined Virtual Client Experience

Founder Haleh Gianni reached out to Whiskey and Red to help her completely rebrand her existing Life Coaching brand identity and online brand presence to better connect with her target clients and elevate her virtual client experience. We needed to integrate her website with her existing client management system, Dubsado, and booking software, Acuity, to streamline her client intake process from initial contact into onboarding. We also integrated her Amazon affiliate shop and other custom media to better leverage all of her brand assets under one beautiful digital roof.

Logo Design

A confident, evolved, inclusive, high-end and memorable brand identity was developed to directly speak to the clientele that Haleh generally works with under her Life Coaching practice. She needed a system that could adapt easily for both print and web needs, so a clean variety of marks were developed to serve the wides variety of uses that may be required.

Primary Logo

Whiskey and Red Small Business Branding and Website Design Packages - Brand primary logo mockup 505 Living


Whiskey and Red Small Business Branding and Website Design Packages - Brand variation logo mockup 505 Living

Brand Icon

Whiskey and Red Small Business Branding and Website Design Packages - Brand icon logo mockup 505 Living


Words are incredibly important to the brand. Having a stunning way to display the brand’s copy was critical in our typography selection. We choose a very clean and minimal modern, geometric sans serif typeface as the primary logo font for the 505 living brand. Elegantly contrasted with a very luxury, high-contrast serif typeface for all complementary brand typography needs to provide a feminine look and feel, complementing the stronger masculine primary typeface.

Responsive Website Design

Haleh works with clients from all over the world who often are required to travel often. Thus requiring her process and services to thrive in a virtual environment. Her online presence was no different, needing to easily respond and adapt from a larger desktop environment to the smallest screens and devices. We designed the mobile version of her site to mirror the beautiful visual journey of the desktop experience, ensuring a seamless responsive design.

Whiskey and Red Small Business Branding and Website Design Packages - Web desktop, laptop, iphone mobile device mockup 505 Living


Aside from the beautiful branded photography and visual identity developed for 505 Living, integrating the site with Haleh’s client management system and booking software was very important in streamlining her intake process. She worked with a Dubsado workflow specialist to ensure all inquiries and current clients had the smoothest digital experience through her intake and coaching sessions. Our job was to further their efforts by making it as easy and streamlined as possible to enter that intake system through custom pop-ups that directly linked to those systems. Eliminating additional clicks, extra page load times, and any other complications that can occur when sending a client outside of your own website.

Color Palette

Grounded, Sophisticated, Earthy, Intuitive

A strong pairing of both light and dark tones – clear, cool, muted and grounded for a high-contrast organic brand tone and feel. Simple and clean. A palette of colors that evoke texture, depth, and nature. Think grains of sand, sea glass, earth, water, skin tones, and a metallic iron to this palette for a luxury touch.

Brand Black

Dark Brown

Light Brown


Warm Gray


An Elevated Look

505 Living’s goal is to inspire your pursuit of the life you deserve to live. Everything they offer is meant to elevate and raise up their clients to enhance their mindset and open up their lives toward greater possibilities and opportunities. In their print materials, we attempted to replicate this elevated feel through Moo’s Raised Spot-Gloss business cards, printed on high contrast black and white, the elevated glossy look and feel gave a quality experience to even the simplest of brand items – business cards.

Client Testimonial

“Quality Service on a WHOLE OTHER LEVEL! My entire experience from day one until today (project end date) has been an absolute thrill. Their entire process was clearly defined, excited and delivered on-time with absolute PERFECTION. I am beyond grateful for the experience and what they put together for me.”

Haleh Gianni

505 Living