Small Business Branding & Logo Design Services
Great design adds value to your small business by showcasing the quality and care you put into your products or services.
We offer two branding packages to provide you with the perfect solution to your design needs. Each package is designed to meet you where you are today while preparing you for where you want to take your business tomorrow. Together, let’s create an authentic identity that speaks to the quality of your business.
Brand Essentials | Brand Package
Ideal for established small businesses looking to expand their branding beyond just their logo and business cards, or online shops who need more than just one logo design for all their print branding needs.
Brand Basics | Brand Package
Perfect for the modern minimalist small business owner. This package provides you with the most important brand basics to get your business growing with consistency and confidence in your brand’s visual identity.
Whitney Wiatt, Photographer
Wisconsin based photographer specializing in personal brand portrait and wedding photography. Since Whitney serves both wedding clients and editorial clients, we needed to design a brand that could cover both industries, with subtle differences that would speak to both audiences while still feeling like a cohesive brand family.
Brand Package FAQs
How long does each package take?
Each Brand Design package takes approximately 2 1/2 – 4 weeks to complete; completely dependent upon client response time and feedback as well as the specific scope of work for your unique project.
What is included in each package?
All of our brand packages include a set number of logo designs, collateral items, and design revisions. Please refer to each of our brand packages for more details into what is included, available customizable options, as well as package specific creative process guides.
How do we communicate through the design process?
We will have two initial design meetings before we begin any design work, followed by unlimited email, phone, and video call support during the duration of your design project’s timeline.
How will I receive each design phase?
We use a program called Dubsado to conduct and submit each phase of your design project. This program will allow you to select, reply, and comment on each phase of your design work via email so that we can streamline each phase and provide complete clarity and transparency as we move through the design process.
What files are included in each brand package?
All final logo designs come in all popular file formats including JPG, PDF, PNG, AI, EPS, and SVG files. Depending on your specific package additional files may be included for your brand collateral items.
Are the files editable?
All final logo designs, business cards, and social media graphics will be finalized set pieces (not editable). Some packages come with brand collateral items that will include editable files – those will always be notated in your project proposal. You can also purchase original design files for an additional charge of $75/file.
How will I receive my final files?
You will receive your digital design files and images in all popular file formats in a shared Dropbox folder for easy download. For all US-based clients, you’ll also receive a hard copy of your design files via a personal USB drive mailed to you by Whiskey & Red at the completion of your project.
Who orders my business cards?
You are responsible for ordering any printing of your brand collateral items including business cards, stationery, stickers etc… but we are happy to assist you in placing these orders at the end of your project if you would like our assistance.
How much work do I have to do upfront before my project?
Each brand package includes one Brand Questionnaire and a Pinterest Inspiration Moodboard that must be completed by you by the Monday before your project start date.
What do I need to have ready by my project start date?
Be sure to have your professional email address, professional phone number (if relevant) and any other contact information set and ready in case we use it in any of your branding. We also encourage you to be sure and grab all your social media handles and website URL if you haven’t already to ensure brand ownership.
What programs do we use to design your brand elements?
We use the Adobe Suite; specifically, Photoshop and Illustrator to design and develop your specific design elements. Depending on your specific project, we may also apply some fine art elements such as hand lettering, painting, watercolors, and photography to complete a truly authentic design that meets your brand’s needs.
How many other clients do we work with at a time?
In order to provide the level of quality and dedication that we believe our clients deserve, we only work with 1 – 2 clients at any given point. This allows us to work much more intimately with our clients and move much faster as our response time is sooner and our ability to implement changes or edits is almost immediate.
Do you offer any à la carte design services?
Yes, but only to past clients or clients investing in any of our design packages. Additional design items can be added on with any package.
How do I pay for my package?
After signing your project proposal, each brand package is billed in two pieces: 50% up front upon booking your project, and 50% upon your project’s completion.