Whiskey & Read

Big-picture thinking meets detail-minded insights.

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What's included in a full branding package? Julie Harris, brand expert at Whiskey and Red, sketching logo concepts as part of a full branding package, showcasing the creative process of developing custom brand identity elements.

What’s Included in a Full Brand Identity Package

Mastering Brand Equity

What Type of Rebranding is Right for Your Company?

What Type of Rebranding is Right for Your Company?

Evolutionary vs Revolutionary

A prominent blue fingerprint among black and gray fingerprints on a dark background, symbolizing unique brand values as a competitive edge.

How to Cultivate Brand Values as Your Competitive Edge

The Cornerstone of Distinction

Close-up of a person preparing to lift a barbell, clapping chalked hands in a gym, symbolizing self-agency and owning one’s business and time.

Self-Agency in Business: Own Your Time, Own Your Business

Harness the Power of Intentional Decision-Making to Fuel Your Business Growth

Abstract colorful overlay of a woman representing creativity and collaboration, emphasizing building an ownership mindset to enhance team productivity.

How to Improve Team Productivity

Building an Ownership Mindset for Enhanced Team Performance

A standout blue pawn among black chess pieces on a reflective surface, symbolizing brand differentiation through emotional marketing.

How to Differentiate Your Brand with Emotional Marketing

From One in the Crowd to One of a Kind

Abstract visualization of flowing white dots on a black background, representing agility and adaptation in a dynamic digital landscape.

Cultivating Agility

The Key to Thriving in a Changing Digital Marketplace

Vibrant portrait of a young woman creating a frame with her hands, symbolizing creativity and visual storytelling, ideal for Instagram branding.

How to Brand Your Instagram

How to Leverage Instagram to Amplify Your Brand and Expand Your Reach

Side view of a sleek open laptop with a blank black screen, floating against a dark black background.

10 Ways to Update Your Website

How to Update Your Website and Keep Your Content Fresh

Raised hand of a person wearing a black shirt against a plain gray background, symbolizing volunteering or asking a question.

11 Questions to Ask Your Designer When Booking a Website Package

How to Get the Most out of Your Website Design Package

Red metallic question mark on a gradient background blending soft blue, pink, and orange tones, symbolizing curiosity or inquiry.

10 Questions to Ask Your Designer When Booking a Brand Package

How to Get the Most out of Your Branding and Logo Design Package

Illustration of a person in green plaid pants and blue loafers stepping on stacks of shiny coins against a pink background.

How to Charge What You’re Worth

How to Price the Value You Provide Through Your Brand

A wooden pawn chess piece reflecting as a king in a tabletop mirror, symbolizing self-confidence and transformation.

How to Brand Yourself

How to Start Branding Yourself and Your Business

Close-up of a person in a light blue shirt holding a red and white name tag with ‘Hello my name is’ printed on it, leaving the name space blank.

How to Choose the Perfect Business Name

Top 5 Steps for Picking the Perfect Name for Your Small Business

Stylish woman in a bright yellow jacket with bold, abstract black-and-white and neon green graphic elements on an orange background.

How to Maximize Your Brand Elements

Create a Custom, One of a Kind, Brand Experience for Your Clients

Man sitting at a table in a modern blue-themed interior, working on a laptop with a small potted plant beside him.

How to Brand Yourself When You Still Work for Someone Else

How to Utilize Personal Branding in Order to Stand out in Your Market, When You Don’t Own Your Own Business

Close-up of a sleek silver laptop on a dark surface, showcasing minimalist design and modern technology.

Keeping It Simple, Yet Significant

How to Design a Simple Website With a Significant Experience

Smiling couple toasting with wine glasses, symbolizing the concept of branding for two audiences and creating connections through shared experiences.

How to Attract Two Audiences With One Brand

Identifying the Commonalities, Core Values, and Motivational Points of Connection That Create Your True Ideal Client

Team celebrating with a toast in a bright office space, symbolizing the importance of work-life balance and winding down the workday effectively.

How to End Your Workday

Establish a Better Work-Life Balance

Professional photographer capturing outdoor images with a DSLR camera, showcasing tips for using stock photography to enhance branding and website visuals.

Our Top Stock Photography Shops

For the Small Business Owner Ready to Up-Level Their Brand Imagery

Confident young professional holding a laptop and notebook, symbolizing tips and strategies for new startups to build their brand and achieve success.

Top 10 Tips for New Startup Success

Top 10 Tips Will Not Only Help You Start-Up, but Launch and Thrive

Team collaborating with colorful sticky notes on a glass board, focusing on goal-setting and creative planning for branding and business success.

How to Be a Goal Getter

How to Set Business Goals You Can Actually Achieve

Minimalist workspace setup with a blank laptop screen, black coffee cup, and open notebook, representing online resources for small business owners.

Top 10 Online Business Tools

How We Use Them to Create a Streamlined Client Experience

Close-up of hands typing on a laptop in a cozy setting, symbolizing the thoughtful process of writing an engaging About Page for branding and storytelling.

How to Maximize Your About Page

Harness the Power of Your About Page to Book More Clients and Make More Money

Close-up of hands typing on a laptop, wearing rings and a smartwatch, symbolizing attention to detail and strategy in crafting effective home page content for branding

How to Maximize Your Home Page

Harness the Power of Your Home Page to Book More Clients and Make More Money

Close-up of a woman holding a phone with a diamond ring visible, representing professional communication and the importance of a well-designed contact page for branding.

How to Maximize Your Contact Page

Harness the Power of the Contact Page to Book More Clients and Make More Money

Designer using a tablet and color swatches to create a professional logo, highlighting the challenges and risks of DIY design in branding and visual identity.

The Dangers of DIY Design

How to Avoid the Dangers of DIYing Your Website

Creative professional photographing a plated meal in a vibrant setting, illustrating the importance of brand photography for storytelling and visual identity.

Brand Photography

Branding Your Business Through Photography

Thoughtful creative professional sitting in a kitchen workspace, sketching ideas for branding and brand identity design with tools and coffee on the table.

Branding vs. Brand Identity

The Creative Partnership Between Your Brand’s Experience and Your Brand’s Visual Identity

Man and woman collaborating in a casual setting, reviewing a tablet to plan guest blog posts and strengthen branding through strategic content partnerships.

How to Guest Post on Blogs

Why Guest Posting Is Valuable for Your Brand and How to Pitch Your Posts to Other Blogs

Close-up of a camera recording a woman in a bright workspace, showcasing how blogging and video content can enhance personal branding and online visibility.

Blogging to Brand Yourself

Why Blogging Is So Important for Your Brand and How to Make It Work for You

Overhead view of a creative professional writing in a notebook, surrounded by tools like a tablet, camera, and glasses, illustrating the process of crafting branding with words and visuals.

Branding With Words

What Does Your Brand Say About You?

Professional woman taking notes during a collaborative meeting, emphasizing the process of working with a copywriter for effective branding and website content development.

How to Work With a Copywriter

To Create Compelling Content

Smiling professional in a vibrant plaid shirt at a modern workspace, representing personal branding and the impact of investing in creative brand design strategies.

Investing in Your Brand | Week #3: Quality Over Quantity

The Quantity of Our Business Should Never Outweigh the Quality of Our Brand

Confident professional woman holding a coffee cup at a modern workspace, surrounded by a collaborative team, emphasizing the value of investing in brand development and design.

Investing in Your Brand | Week #2

Never Settle for the Bare Minimum

Smiling woman holding a tablet during a collaborative meeting, showcasing professional engagement and online social networking strategies for branding and website design.

How to Be Social Online

How to Be Social Online When You Aren’t Naturally Social

Team celebrating a successful project around a laptop, showcasing collaboration and creative community building for branding and social media strategies.

4 Tips on How to Build Your Creative Community

How to Build an Authentic Social Media Network for Your Business

Two women collaborating at a table with laptops and notebooks, highlighting effective communication and teamwork in branding and website design projects.

How to Work With a Designer

How to Be Every Designer’s Dream Client

White coffee mug with the word ‘Begin’ printed on it, placed on a wooden table, symbolizing the start of branding and website design projects with a clear purpose.

Creating a Business Plan

The Importance of Having a Plan for Every Element of Your Business

Smiling small business owner standing confidently behind the counter, showcasing personal branding in a visually appealing workspace for website design inspiration.

Identifying the You in Your Business

Your Business Is a Direct Reflection of What You Choose and What You Don’t Choose

Open editorial calendar planner used for scheduling branding and website design content, demonstrating how to organize blog posts and streamline brand strategy.

How to Use an Editorial Calendar

Why Editorial Calendars Are Important and How to Use Them for Your Small Business

The big picture...

You face challenges, we design solutions.

Own your brand, lead with conviction, and make great things happen.