We’ll begin with a comprehensive deep-dive discovery into your business, culture, and clients to understand your company’s unique challenges and opportunities in order to provoke discussion around your brand’s bigger-picture and begin to outline our detail-minded plan of attack.
The next step in our process is understanding and clearly synthesizing the objectives underpinning our design strategy. Design is critical, but understanding the culture and energy of a company is what makes the strategy behind the design so much more powerful. This alignment between your company, culture, and identity helps us think bigger and design stronger, authentic brands that will help you attract your ideal clients, inspire top talent, build brand loyalty, and unite your messaging under one consistent and clear voice.
We believe in creating solutions, not options. That’s why we adhere to the One Concept Method – a strategic design approach that aligns big-picture solutions at a deeper level vs just appealing to the eye. The presentation of each solution includes all critical elements including typefaces, color codes, and a series of realistic mockups to help you envision how the system would exist in the real world of your business.
Changes and edits are a natural, invaluable part of the design process. With collaboration at the heart of everything we do, your participation is not only welcomed, but encouraged. What we create together will always be the most impactful solution.
Once your identity designs are set, we move into the touchpoint design phase. Depending on your unique package, these items might include business cards, social media graphics, print or packaging materials, or editable templates.
Like the identity design phase, we present all brand touchpoints in as much detail as possible to help present an accurate visual of each asset. Since so many of these details are set during the concept development phase, any tweaks or adjustments to each item are again, usually very minimal.
Once all the included project designs are approved. We will finalize each piece, saving them in all the necessary file formats, and package everything up for final delivery. We’ll then work with you and your team to provide end-to-end integration of your identity across your company to ensure you are ready to execute with confidence.
Our standard brand identity package features custom logos, color palettes, typography, and brand voice rules, alongside a complete brand governance guide for successful application moving forward. But because we believe one size doesn’t fit all, every package we create is as unique as the clients we serve, designed to resonate uniquely with their target audience. This often includes additional brand touchpoints including branded stationery, marketing materials, clothing or client gifts, presentation templates or other custom company assets.
We use a variety of programs to streamline our engagements and effectively communicate through each phase of the design process. We use Dubsado for all project management including client communications, design submissions, feedback forms, and formal approvals. We use Zoom for all client calls and meetings. Google Drive for all final deliverables and content organization. And Dropbox for larger file management.
Just as unique as our brand packages are our project timeline as they are dictated by the project scope, final list of project deliverables, and client response time. But on average, most brand identity projects take anywhere between 6-12 weeks from start to finish with combination Brand/Web projects taking anywhere from 4-6 months to complete.
Every project is unique, so we always schedule an introduction call to meet and discuss in detail your unique design needs, business goals, and see if we are the right fit for your project. If so, we’ll create a custom project proposal and specific project quote. However, most of our Brand Design only projects fall within the $5-9K range with combination Brand/Web projects starting at $15K.
At Whiskey and Red, we’ve chosen not to limit ourselves to a single industry or sector. Instead, our focus is on tackling overarching challenges through big-picture thinking and delivering tailored solutions via detail-minded design for our clients across service sectors. What makes us stand out is the wide-ranging experience we bring to the table. With a portfolio that stretches over a decade and includes hundreds of clients from innovative startups to established industry leaders across more than 27 US states and 8 countries, our global footprint and deep understanding of market dynamics is clear.
Our clientele primarily features rapidly growing B2B and B2C brands. We find our stride in this un-niched environment, working alongside these big-picture companies to develop impactful brands that connect deeply with their target audiences and propel sustainable business growth.
The ideal client relationship with Whiskey and Red is someone who aligns with our core values, appreciates our strategic big-picture thinking, and values detail-minded design. For Whiskey and Red, the perfect client is someone who:
Industry specific client lists can be provided per request.
Depending on project size and scope, there could be anywhere from 2 – 5 people working on your project. But you will only ever be engaging with two to three people during your time with Whiskey and Red. You will have a designated project manager and point person throughout the project along with communication access to your designer and developer during their specific phases of the project. Communications include short weekly check-in calls either via phone or Zoom with regular email communications.
Our pride in our depth of experience is reflected in our carefully curated project portfolio, chosen to best exemplify our capacity for big-picture thinking and meticulous detail-minded solutions aimed at addressing today’s most pressing challenges. This collection is updated regularly. We’re happy to share industry specific examples from our extensive body of work upon request.
At Whiskey and Red, our wide-ranging portfolio speaks to our expertise across various industries, showcasing our expertise for blending strategic big-picture thinking with detail-minded design solutions. If you’re curious about our experience in your specific field, we’re ready to share select examples from our projects that highlight our skills and successes relevant to your needs. Just let us know what you’re looking for.
We aim to avoid any misalignment by integrating our approach with strategic big-picture thinking and fostering collaboration through detail-minded design at every step. Right from the start, consider us part of your team, committed to maintaining that partnership. Should our efforts fall short, we’re ready to have an honest discussion to uncover the root of the issue. Armed with constructive feedback, mutual understanding, and clearly defined project objectives, we’ll offer our professional recommendations to rectify the conflict, then roll up our sleeves to make it right.
Our collaborative, high-touch approach to designing custom branding means you’ll never be left with unanswered questions or unresolved feedback. Your participation during the process can be as hands on or off as needed, but the best brands emerge from a truly collaborative relationship with you as your industry expert, and us as the experts in branding. From initial research to final delivery, we’ll work together to bring your brand to life in the most engaging, intuitive way.
Every project is unique, so we always schedule an introduction call to meet and discuss in detail your unique design needs, business goals, and see if we are the right team for you. Then we’ll create a custom project proposal and quote unique to you and your project. However, most of our Brand Design projects fall within the $5-9K range.
