Our Process

OUR STEP-BY-STEP CREATIVE PROCESS

By focusing on clear communication, intuitive design, and making both meaningful and functional design decisions, we help you create an online identity that truly reflects the goals and values of your business where you are today, while preparing you for where you’ll take your business in the future.

With brand development at the core of our business, we act as more than just your design team, but as business consultants for any ideas or questions you might have about your brand’s design or development.

You work directly with both Julie and Steven through a systematic creative process that allows them to successfully communicate exactly what you want from your business’ online presence through your website.

Every design and development decision is made with you in mind as our goal is to present you with a product that you can manage, maintain, and expand on your own as your business grows.

COMPLIMENTARY CONSULTATION

Before any contracts are signed or design work begins, we sit down with you for a complimentary design consult via video chat to make sure that we are the right fit for you and your business. Not all designers are perfect for every project, so it’s important to find the right designer for your brand. As we only take on a limited number of clients each month, we want to make sure that we are a perfect fit before jumping into design mode, and this meeting helps us do just that.

If all goes well during our complimentary consultation, we will then create a custom project Proposal complete with timelines, pricing, installment plans, calendars, and more as it relates to your specific project. If all looks good, you will sign and return the signature page at the end of the proposal and we’ll follow up with your project booking invoice via PayPal.

STRATEGY SESSION & CREATIVE ACTION PLAN

Once your project is booked and your booking deposit has cleared, we schedule a strategy session video call between you, your designer and developer where we create a custom creative action plan for your website. This includes navigation, user experience, custom elements, plug-ins, pages, photography and more. By the end of this call, you’ll know exactly what your homework is between now and the start date of your project.

PRE-PROJECT CHECK

As all site content and information is due before we start your site design, Julie will do our pre-project check just before we begin your project, making sure everything discussed during our strategy call is still current and that all necessary content and images have been delivered.

INNOVATIVE DESIGN

Now the fun begins. Because you worked so hard before we started to collect and deliver all of your content, you now get to sit back, relax, and enjoy the design process. Because we have all your content in advance, we are able to create much more accurate and authentic design mockups for you to select from, expediting the design process and helping you know exactly what your site will look like, and that you love it.

Depending on the size of your site, you will receive between 3-4 page designs at a time, allowing you to be as picky and specific with every detail, instead of being overwhelmed with too much information at once. This helps you provide faster feedback, and us make quicker adjustments.

MODERN DEVELOPMENT

Every website is build on what’s called a transfer install on our hosting. This means that we build a “secret site” that is password protected for you to follow along with every stage of the build, having immediate access to progress and the ability to make edits and suggestions during the build. Just like the design phase, this access makes it possible for you to provide faster feedback and for us to make faster edits and adjustments instead of waiting until our weekly meetings.

SEAMLESS LAUNCH

Because we build on a transfer install, this allows us to test the functionality of your site on a working live, although hidden, site. This eliminates so many of the surprises and conflicts that can happen during a launch when a site is built offline. We always launch on Mondays with a “soft launch” meaning we transfer your site to your hosting, and do our thorough post launch site check.

If all checks out and the site is working seamlessly, we celebrate your official launch on Tuesday, promoting your site to our followers and creative community, submitting your site to Google, and set up your Google Analytics so you can track the experience and flow of your site as you grow.

EDUCATION & EMPOWERMENT

At the end of every project, we host one-on-one teaching sessions to help provide you with the knowledge and skills necessary to confidently take over your online presence and immediately begin using your new tools. We record every teaching session and create a private YouTube channel for you to reference in the future as you continue to build your experience and confidence in managing and maintaining your own site. Aside from the teaching sessions, each package comes with style guides, workbooks, and PDFs to provide even more assistance and resources as you continue to grow your brand.

For all US based design clients, you’ll also receive a USB drive with the hard files of your branding and custom website pieces in order to have a safe and secure version for your own records.

Still have questions about any part of our creative process? Contact us today and schedule your complimentary design consult with us and we’d be happy to answer any and every question you have so that you can make the best decision for your business.

CONTACT & BOOKING

HOW CAN WE HELP YOU BUILD YOUR BRAND?