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Gumption Pictures

Branding for Production Company

A micro-production studio based out of Burbank California. They partner with diverse creators to tell irresistible stories that truly connect with audiences.

Gumption Pictures logo displayed within a camera lens, featuring bold yellow typography designed by Whiskey & Red to represent creativity and innovation.

Maximizing Each Story

When award-winning production company Gumption Pictures came to Whiskey and Red, they needed to create an identity system as daring and dynamic as the name itself. They needed more than just a logo—they wanted an expressive, playful brand that would let each team member’s creative voice shine while staying cohesive and unmistakably "Gumption." From eye-catching visuals to a clever, animated elements that could enhance their reels and video promotions, we built an identity that didn’t just represent them—it amplified them. The result: a vibrant, spirited identity that captures the shrewd energy of this creative collective and commands attention in every frame.

View the Brand
Gumption Pictures wordmark logo with bold white typography on a teal background, showcasing the brand’s modern and minimalist design by Whiskey & Red.
Scene from a Gumption Pictures project featuring a healthcare setting with a patient using medical equipment, reflecting the studio’s storytelling versatility.
Gumption Pictures custom brand color palette featuring teal, yellow, and gray tones, designed by Whiskey & Red for a cohesive visual identity.
Custom business cards for Gumption Pictures featuring bold patterns and the brand’s logo in yellow and teal, designed for a dynamic and professional impression.
Director’s chair with the Gumption Pictures logo in blue, designed to showcase the brand’s professional and creative identity, crafted by Whiskey & Red.
Tablet displaying the Gumption Pictures website homepage with team members, placed on a textured black surface and highlighted by a diagonal blue light streak.
Gumption Pictures branded t-shirt with bold typography and teal accents, demonstrating the brand’s integration into merchandise and apparel.
Business card design for Gumption Pictures featuring bold typography with the name Douglas Sarine and contact information on one side and the logo on a navy blue background on the other, showcasing a cohesive brand identity.
Person sitting at a neatly organized desk in a modern office, holding a decorative pillow with the phrase “Live Laugh Love,” showcasing a humorous and relatable workplace moment.
Custom sticker and pin designs for Gumption Pictures featuring bold typography and branded patterns, created for marketing and promotional use.
Instagram post mockups showcasing promotional content for “Bootstrapped: A Series,” featuring cast images, Sundance laurels, and branded visuals designed by Whiskey & Red.
Abstract teal and blue wave pattern designed for Gumption Pictures’ brand identity, showcasing dynamic visual elements crafted by Whiskey & Red.
Instagram post designs for Gumption Pictures with motivational quotes, bold typography, and branded colors, reflecting a cohesive social media strategy.

The big picture...

You face challenges, we design solutions.

Own your brand, lead with conviction, and make great things happen.

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