Discover Scotland in New Ways
When Royal B Travel came to us, owner Zachary had a strong brand icon—but needed a breakthrough to elevate his brand’s reach and allure. With a vision to immerse travelers in Scotland's hidden treasures, we set out to complete his brand system with a timeless, modern typography pairing and fully leverage his brand media. This wasn’t a rebrand, but an evolutionary leap forward. We conducted a brand audit to uncover and amplify key assets, extending their impact across his digital presence. Our goal: to create a digital experience that doesn’t just tell people about Scotland but transports them there alongside Zachary.
