The Future of Advisors
With a deep understanding of the fast-paced M&A landscape, Salt Creek Partners uses cutting-edge technology and innovative strategies to achieve exceptional outcomes—sophistication their brand needed to reflect. They came to us seeking an evolved identity, aiming for a brand and website that convey expertise, instill confidence, and drive growth. We transformed their brand symbol into something fresh and forward-thinking and crafted a website that balances simplicity and credibility, providing a powerful first impression and clear validation of their expertise for clients and partners.
Original Mark
The existing bull, while recognizable, was a purchased icon—a template available to anyone and everyone. For a brand moving as fast as Salt Creek, with rapid success and expansion, the risk of duplication was a legitimate concern. But we saw the potential to take this established symbol and rework it into something truly unique
New Symbol
Our approach was to elevate the bull from a position of submission to one of power and confidence, transforming it from a bowing stance to a rising one. The new symbol captures a bull that stands firm, embodying resilience and forward momentum. This evolution not only reflects Salt Creek Partners’ commitment to pushing boundaries in the M&A landscape but also aligns with their core values—strength, confidence, and the respect for legacy.
