Branded Peace of Mind
We joined forces with Chris, the owner of Wayfinder CPA, to usher the firm into an exciting new era—one grounded in growth, innovation, and a powerful brand evolution. As they embarked on a major digital transformation, our goal was clear: craft a bold new identity and a sleek, intuitive website that would position Wayfinder CPA for the future. We provided the brand clarity and design expertise they needed to scale confidently, giving Chris and his team the foundation to expand without limits and focus on what they do best.
Inspiration
The brand icon is inspired by the intuitive navigation of seabirds, representing wisdom and the ability to move with precision. Using the bird’s shape, the icon subtly references the Wayfinder, evoking a sense of purpose and mastery in guiding others.
interpretation
Geometric elements, inspired by a compass and arrow, are added to symbolize forward momentum and direction. The clean, modern lines create a high-end, luxury feel, blending strength and clarity to reflect confidence and trustworthiness.
