Boston Nanny Centre

Website and Branding for a Nanny Placement Agency in Boston, MA

The Boston Nanny Centre is the leading Nanny Placement agency in the greater Boston area. With over 30 years of serving Boston’s most discerning families, they pride themselves on their ability to successfully match their clients with the perfect nanny that fits their family’s unique needs.

Whiskey and Red Small Business Branding and Website Design Packages - Web desktop laptop ipad iphone all device Mockup for Boston Nanny Centre - Boston, Massachusetts

Project Goals

Modern, Confident, Caring, Clean

Most nanny placement or babysitter websites are overwhelmingly huge, with hundreds of pages of information, and very crowded navigation. Making it very difficult for families to confidently know where to go and how to get in touch with the company. Our goal was to create an online presence that felt modern and clean, while still communicating the most critical information to inquiring families. We also helped them through a full brand identity rebrand, redesigning their logo suite and coming up with a more sophisticated color palette that would speak more to their high-end clients.

Logo Design

One of Boston’s more famous landmarks is in tribute to a famous children’s book, “Make Way for Ducklings” where a mother duck is followed by her little ducks through a park. Using inspiration from a more modern duck that the owner found and loved and the timeless children’s story, we created this play on concepts custom duck family icon set, design to pair with their timeless, clean, and confident Serif typography Wordmark.

Primary Logo

Whiskey and Red Small Business Branding and Website Design Packages - Brand primary logo Mockup for Boston Nanny Centre - Boston, Massachusetts

Alternative Logo

Whiskey and Red Small Business Branding and Website Design Packages - Brand primary logo text only Mockup for Boston Nanny Centre - Boston, Massachusetts

Brand Icon

Whiskey and Red Small Business Branding and Website Design Packages - Brand mark Mockup for Boston Nanny Centre - Boston, Massachusetts


Confident, Timeless, Clean

The traditional and timeless Serif typography paired with the more modern Sans-Serif typography gives a high contrast feel and creative approach to the brand’s Wordmarks. The Small Caps style of the primary Wordmark (Boston Nanny Centre) Maintains the professional, established, and confident elements of the brand, while the Sans Serif subtext provides lots of opportunities for creative statements, sayings, or service listings, adding more information to the Primary mark.

Color Palette

Classic, Clean, Timeless, Boston

A rich warm color palette with the deep dark navy blue and Boston brick reds. Then to soften the palette, we added in the organic beige and gray, giving a modern sophisticated feel to the brand.

Navy Blue

Light Blue

Brick Red

Boston Beige

Light Gray


Brand Collateral

Custom Luxe Business Cards

The Boston Nanny Centre has a small internal team that they needed a matching suite of business cards for. In order to create that consistency while still providing a creative uniqueness to each card, we designed each name side with a different duck. Adding a little brand icon to each team member. We then ordered their cards using Moo’s 32pt thick Luxe cards – a luxury textured and impressively thick card. The texture gave a high-quality and high-end feel to their cards.

Responsive Website Design

With their families often coming to their website through word of mouth from past families, we knew they could be arriving to the website on a variety of devices. Their clientele ranged from active corporate professionals all the way to stay at home mothers and families looking for household staffing care. Their device usage, as well as technical savviness, would greatly vary and the responsive design needed to account for each of these opportunities.

Custom Form Integration

Custom Forms with Google Streak CRM and Google Drive Integration through Zapier

The Boston Nanny Centre’s client intake process is very thorough and they needed a way to streamline their initial inquiry forms through into their next steps client relationship management system. We created custom conditional forms using Gravity Forms, then through Zapier, were able to stream the submitted forms into their Google Drive and Google Stream CRM. Cutting their information processing time in half and creating a smoother initial intake process.

Client Testimonial

“We could not be happier with the work that W&R did for us. Julie is so organized and efficient. Steve came up with great solutions for how to structure the website and make it user-friendly for both us and our clients. They stuck to their timeline even when I asked for changes and adjustments and delivered an absolutely stunning website. They are easy to work with and you can tell that not only do they care about their work but they also know exactly what they’re doing. It was such a relief to put everything in their hands and know that it was going to be handled without me having to manage any of it. I am so happy that I found them!”

Laura Chandra

Owner and Director