Brideance

Branding for Nutrition and Health Coach in England

Emma-Louise is a nutrition and health coach and founder of Brideance Health Coaching, who helps brides-to-be look and feel their best on their wedding day without it taking over their life. That means no extreme diets or exercise routines that make her clients feel bridezilla-y during a time in their life that’s meant to be fun. Just positive, step-by-step guidance to help her clients build healthier habits in a way that works for them.

Project Goals

Strong Minimal Modern Brand Design for a Multi-Market Brand

With a cross-over brand that needed to fit into both the modern nutrition world and the high-end bridal world, Emma-Louise reached out to Whiskey and Red to help her create the ideal look and feel that would resonate with her bridal clients.

Logo Design

Clean, Simple, Balanced

The clean organized primary mark allows for great creative flexibility in usage options as well as in the variations. The primary variation is a more feminine script mark to used as a decorative element, providing a more creative touch to the brand while maintaining the clean clarity of the wordmark. Then the simple brand icon is both clear, organized, and supports the strength of the brand’s goals.

Primary Logo

Whiskey and Red Small Business Branding and Logo Design Packages - Brand primary logo Mockup for Brideance health coaching

Alternative Logo

Whiskey and Red Small Business Branding and Logo Design Packages - Brand logo variation Mockup for Brideance health coaching

Brand Icon

Whiskey and Red Small Business Branding and Logo Design Packages - Brand mark Mockup for Brideance health coaching

Typography

Modern, Minimal, Geometric, Symmetrical, Healthy

The typography family, Quartz Grotesque is a modern, minimalist, simple and clean font family, with both outlined and solid weight choices to provide a variety of visual type choices, while maintaining a consistent, modern geometric feel to the clean type-based logo suite.

Logo Anatomy

The Brideance custom brand icon is simple in style, but rich in meaning, making it a cornerstone element of the brand’s visual identity and a key recognizable icon for any marketing materials.

Fitness

Whiskey and Red Small Business Branding and Logo Design Packages - Brand logo anatomy 1 Mockup for Brideance health coaching

The circular ring of the Brand Icon is meant to visually represent a weight right or kettlebell handle used in fitness training.

Diamonds

Whiskey and Red Small Business Branding and Logo Design Packages - Brand logo anatomy 2 Mockup for Brideance health coaching

The circular ring is broken up with “Brideance” to create a diamond-like look to the ring, representing her bridal market.

B

Whiskey and Red Small Business Branding and Logo Design Packages - Brand logo anatomy 3 Mockup for Brideance health coaching

For Brideance as well as her brides. Helping them put themselves and their health into focus as they prepare for this new chapter of their life.

Color Palette

Modern, Minimal, Timeless, Classic

There is nothing more classic and timeless than a true black and white palette. Then with the softer beige/pinks to complement the bridal market, we get a minimal, simple, clean color palette to complement the modern, symmetrical, organized elements of the brand. From true black all the way to true white, we get a strong, dynamic, and focused brand look and feel while still maintaining a grounded, practical perspective.

True Black

Soft Rose

Mint

Blush

Gray

True White

Brand Collateral

Custom Business Cards

Utilizing Moo’s multiple backside design option, we designed a series of fun quote business cards, inspiring potential clients to select whichever saying best fit with their fitness and bridal goals. This allowed us to utilize a number of the brand’s colors and textures, complementing our other custom brand collateral design work.

Custom Print Marketing Materials

With such a niche brand, we had a very clear idea of a number of complementary businesses that could help spread the word about Brideance’s services. We wanted to create a set of custom pieces that we could leave with these brands and let them hand out with their own collateral pieces. We started with a custom single page media one-sheet and some custom marketing postcards.

Project Credits

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