Whiskey and Red logo in charcoal gray, showcasing the brand name in a modern, serif font.
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Branding

Big-picture thinking meets detail-minded insights.

What's included in a full branding package? Julie Harris, brand expert at Whiskey and Red, sketching logo concepts as part of a full branding package, showcasing the creative process of developing custom brand identity elements.

What’s Included in a Full Brand Identity Package

Mastering Brand Equity
What Type of Rebranding is Right for Your Company?

What Type of Rebranding is Right for Your Company?

Evolutionary vs Revolutionary
A prominent blue fingerprint among black and gray fingerprints on a dark background, symbolizing unique brand values as a competitive edge.

How to Cultivate Brand Values as Your Competitive Edge

The Cornerstone of Distinction
Close-up of a person preparing to lift a barbell, clapping chalked hands in a gym, symbolizing self-agency and owning one’s business and time.

Self-Agency in Business: Own Your Time, Own Your Business

Harness the Power of Intentional Decision-Making to Fuel Your Business Growth
Abstract colorful overlay of a woman representing creativity and collaboration, emphasizing building an ownership mindset to enhance team productivity.

How to Improve Team Productivity

Building an Ownership Mindset for Enhanced Team Performance
Abstract visualization of flowing white dots on a black background, representing agility and adaptation in a dynamic digital landscape.

Cultivating Agility

The Key to Thriving in a Changing Digital Marketplace
Vibrant portrait of a young woman creating a frame with her hands, symbolizing creativity and visual storytelling, ideal for Instagram branding.

How to Brand Your Instagram

How to Leverage Instagram to Amplify Your Brand and Expand Your Reach
Illustration of a person in green plaid pants and blue loafers stepping on stacks of shiny coins against a pink background.

How to Charge What You’re Worth

How to Price the Value You Provide Through Your Brand
A wooden pawn chess piece reflecting as a king in a tabletop mirror, symbolizing self-confidence and transformation.

How to Brand Yourself

How to Start Branding Yourself and Your Business
Close-up of a person in a light blue shirt holding a red and white name tag with ‘Hello my name is’ printed on it, leaving the name space blank.

How to Choose the Perfect Business Name

Top 5 Steps for Picking the Perfect Name for Your Small Business
Man sitting at a table in a modern blue-themed interior, working on a laptop with a small potted plant beside him.

How to Brand Yourself When You Still Work for Someone Else

How to Utilize Personal Branding in Order to Stand out in Your Market, When You Don’t Own Your Own Business
Smiling couple toasting with wine glasses, symbolizing the concept of branding for two audiences and creating connections through shared experiences.

How to Attract Two Audiences With One Brand

Identifying the Commonalities, Core Values, and Motivational Points of Connection That Create Your True Ideal Client

The big picture...

You face challenges, we design solutions.

Own your brand, lead with conviction, and make great things happen.

Let’s Work Together