Dr. Carmen Landrau

Website and Branding for a Female Empowerment Speaker and Coach

Dr. Carmen Landrau is a motivational speaker who targets high-level female executives and corporations with a growing female employee roster. She helps female professionals in high-stress and traditionally male industries establish a stronger work-life balance, charge what they are worth, and be respected amongst their peers as the quality professional they are.

Whiskey and Red Small Business Branding and Website Design Packages - Web desktop ipad iphone Mockup for Dr Carmen Landrau - motivational keynote speaker

Project Goals

Create a Strong Visual Brand Identity and Online Experience to Match the Bold Confidence of Our Client’s Service Scope and Target Clientele

Dr. Carmen Landrau came to Whiskey and Red to help her build up her rapidly growing brand into a clean, strong, confident, and feminine brand identity that she could easily adapt across her marketing materials, both online and off. As an empowerment speaker, she needed to have an empowering brand and online experience to match her energy and confidence on the stage.

Logo Design

This brand is organized and focused, with the design in all the details. Sophisticated, confident, classy, and feminine to the max. Maintaining a professional look and feel, while still smooth, elegant, and feminine. Traditional and Timeless Serif Typography in a Small Caps Styling with medium kerning to give a confident and timeless feel to the Wordmark, with an elegant Calligraphy Script Monogram to give a signature and elegant touch to the brand.

Primary Logo

Whiskey and Red Small Business Branding and Website Design Packages - brand primary logo Mockup for Dr Carmen Landrau - motivational keynote speaker

Alternative Logo

Whiskey and Red Small Business Branding and Website Design Packages - brand secondary logo Mockup for Dr Carmen Landrau - motivational keynote speaker

Brand Icon

Whiskey and Red Small Business Branding and Website Design Packages - brand monogram Mockup for Dr Carmen Landrau - motivational keynote speaker

Typography

Confident, Elegant, Feminine, Refined

The typography complements the clean empowered color palette through a timeless Serif font paired with a complementary decorative italic script for an accented feminine touch.

Color Palette

A Resilient and Timeless Brand Full of Old-World Charm

Letting the strength of the rich reds of the color palette shine through, this brand evokes a warm, strong, courageous energetic spirit while maintaining a sense of grounded stability and understated confidence.

Merlot

Cabernet

Soft Cherry

Beige

Chiffon

Eggshell

Brand Collateral

Custom Luxe Business Cards

We designed Dr. Landrau’s business cards using Moo’s 32pt thick Luxe cards – a luxury textured and impressively thick card. The texture gave an elegant, feminine, and classy feel to the cards. While the thickness of the cardstock maintained our high-quality brand tone.

Responsive Website Design

The primary points of contact for Dr. Landrau’s clients are their receptionists and assistants who are often on the go and need to access her information via mobile devices. We took great care in crafting a very engaging mobile experience to maintain the professional quality of her brand, despite the size of the screen.

Whiskey and Red Small Business Branding and Website Design Packages - Web scrolling laptop Mockup for Dr Carmen Landrau - motivational keynote speaker
Whiskey and Red Small Business Branding and Website Design Packages - Web scrolling iphone Mockup for Dr Carmen Landrau - motivational keynote speaker

Creating a Consistent On-Brand Online Experience

Dr. Carmen’s website is meant to serve as an extensive portfolio of her experience and creditability as a female empowerment speaking coach and motivational speaker. We needed to clearly establish the tone and mood of her brand while utilizing a variety of videos and photos from various events that weren’t always on-brand. Maximizing her media through black and white photo styling, dark overlays, and custom cover image featured guest pieces, we were able to tie everything into to match Dr. Ladrau’s brand.

We love working with inspiring and dedicated professionals. Contact us today to learn more about working with us.