Dr. Carmen Landrau
Website and Branding for a Female Empowerment Speaker and Coach
Dr. Carmen Landrau is a motivational speaker who targets high-level female executives and corporations with a growing female employee roster. She helps female professionals in high-stress and traditionally male industries establish a stronger work-life balance, charge what they are worth, and be respected amongst their peers as the quality professional they are.
Project Goals
Create a Strong Visual Brand Identity and Online Experience to Match the Bold Confidence of Our Client’s Service Scope and Target Clientele
Dr. Carmen Landrau came to Whiskey and Red to help her build up her rapidly growing brand into a clean, strong, confident, and feminine brand identity that she could easily adapt across her marketing materials, both online and off. As an empowerment speaker, she needed to have an empowering brand and online experience to match her energy and confidence on the stage.
Logo Design
This brand is organized and focused, with the design in all the details. Sophisticated, confident, classy, and feminine to the max. Maintaining a professional look and feel, while still smooth, elegant, and feminine. Traditional and Timeless Serif Typography in a Small Caps Styling with medium kerning to give a confident and timeless feel to the Wordmark, with an elegant Calligraphy Script Monogram to give a signature and elegant touch to the brand.
Primary Logo
Alternative Logo
Brand Icon
Typography
Confident, Elegant, Feminine, Refined
The typography complements the clean empowered color palette through a timeless Serif font paired with a complementary decorative italic script for an accented feminine touch.
Color Palette
A Resilient and Timeless Brand Full of Old-World Charm
Letting the strength of the rich reds of the color palette shine through, this brand evokes a warm, strong, courageous energetic spirit while maintaining a sense of grounded stability and understated confidence.
Merlot
Cabernet
Soft Cherry
Beige
Chiffon
Eggshell
Brand Collateral
Custom Luxe Business Cards
We designed Dr. Landrau’s business cards using Moo’s 32pt thick Luxe cards – a luxury textured and impressively thick card. The texture gave an elegant, feminine, and classy feel to the cards. While the thickness of the cardstock maintained our high-quality brand tone.
Responsive Website Design
The primary points of contact for Dr. Landrau’s clients are their receptionists and assistants who are often on the go and need to access her information via mobile devices. We took great care in crafting a very engaging mobile experience to maintain the professional quality of her brand, despite the size of the screen.
Creating a Consistent On-Brand Online Experience
Dr. Carmen’s website is meant to serve as an extensive portfolio of her experience and creditability as a female empowerment speaking coach and motivational speaker. We needed to clearly establish the tone and mood of her brand while utilizing a variety of videos and photos from various events that weren’t always on-brand. Maximizing her media through black and white photo styling, dark overlays, and custom cover image featured guest pieces, we were able to tie everything into to match Dr. Ladrau’s brand.