Fence Formula

Branding for Digital Marketing Agency in Denver, CO

Fence Formula is an all-encompassing marketing firm, dedicated to helping fence companies throughout the US grow their business while at the same time simplify their business systems. They provide a “profitable growth trajectory” that’s both easy to understand and has a clearly defined execution strategy. They are project managers with a process with proven results, the steps to implement this process, and the capabilities to manage the implementation of the process.

Project Goals

Modern and Innovative while Organic and Approachable

Marketing and client management is never easy, but with Fence Formula’s “formula” they bring a sense of balance and organization to a potentially chaotic area of business. They wanted their branding to reflect this organization while not looking too “techie.” They wanted something that directly tied in their service offerings to their target clients. We believe we have helped them to achieve just that.

Logo Design

Fence Formula’s logo suite is comprised of a clean, modern confident sans-serif typeface in all caps to provide a grounded stable look and feel to the brand. Paired with a bright organized popping Brand Icon, designed to visually represent both a scientific “Formula” as well as a “Fence.”

Primary Logo

Whiskey and Red Small Business Branding and Logo Design Packages - Brand primary logo for Fence Formula digital marketing - Denver, Colorado

Alternative Logo

Whiskey and Red Small Business Branding and Logo Design Packages - Brand alternative logo variation for Fence Formula digital marketing - Denver, Colorado

Brand Icon

Whiskey and Red Small Business Branding and Logo Design Packages - Brand mark for Fence Formula digital marketing - Denver, Colorado

Typography

Bold, Clean, and Minimal

Clean and strong with a modern-minimal geometric sans-serif typeface. Used in all caps with slight letter kerning provides a stable, grounded, and sturdy feel to the logo Wordmark.

Icon Anatomy

The team at Fence Formula wanted a clear recognizable icon to pair with their typography elements that could represent both their tech-industry as well as their target client’s industry – fencing. They wanted something fun and creative that didn’t feel too formal or commercial while still clean in a flat single color styling.

Fence

Whiskey and Red Small Business Branding and Logo Design Packages - Brand fence mockup for Fence Formula digital marketing - Denver, Colorado

Formula

Whiskey and Red Small Business Branding and Logo Design Packages - Brand formula mockup for Fence Formula digital marketing - Denver, Colorado

Fence Formula

Whiskey and Red Small Business Branding and Logo Design Packages - Brand fence formula mockup for Fence Formula digital marketing - Denver, Colorado

Color Palette

Reliable, Grounded, Focused, Organized, Experts

With their target clients being Fence Companies, we curated a color palette that complimented the natural industry colors while giving a bold modern pop through the brand Orange to help associate with their marketing service scope.

Ebony

Cedar

Moss

Tiger

Fossil

Powder

Brand Collateral

Custom Spotglass Business Cards

A fence is a 3D physical item literally coming out of the ground. We wanted to create a suite of business cards that complemented that same 3D feel. Utilizing Moo’s Raised Spotglass business cards – we created a design that supported both their company transparency as well as provided a tangible depth to the cards.

Custom Social Media Templates

As a digital marketing agency, their own digital marketing efforts are incredibly important to their digital footprint. We created a 9-grid of Instagram templates to help keep their own feed clean and consistent while educating their target following on their available service scope.

Client Testimonial

“Couldn’t be more pleased with the branding Julie at Whiskey & Red put together for us. She far exceeded our expectations at every step of the way. If you’re on the fence about branding or design, look no further. W&R is incredible at what they do. It seems crazy that we considered doing branding ourselves!”

Taran Causey

Fence Formula

Project Credits