Whitney Wiatt is a Wisconsin based photographer specializing in personal brand portrait and wedding photography. Her rich colors and mountain inspired location give her photography an almost dreamlike vintage feel and we wanted to maintain that throughout her new brand elements.
Whitney reached out to Whiskey and Red to assist in a brand refresh. She wanted something traditional, minimal, balanced, sophisticated and timeless. Since Whitney serves both wedding clients and editorial clients, we needed to design a brand that could cover both industries, with subtle differences that would speak to both audiences while still feel like a cohesive brand family.