The Greenhouse Standard

Branding for Bookkeeping and Accounting Private Practice Based in Denver, CO

The Greenhouse Standard was launched with a focus on Landscape Design + Build Contractors, offering all-inclusive, cloud-based financial solutions that offer Landscape D+B Contractors relief from day-to-day accounting hassles by enabling them to outsource the work to our team of professionals.

Project Goals

Build a Consistent Visual Brand Identity From the Start

With over 10 years of industry experience, Racquel knew she needed a professional identity to immediately stand out in her market and make that professional first impression. So she reached out to Whiskey and Red to help create an authentic brand identity that she could easily expand upon as she continued to grow.

Logo Design

We designed a very clean, minimal, modern and masculine typography-based brand suite of logos, accented by a hand-drawn floral illustration of a fiddle-leaf branch to maintain industry relevance and provide a hand-crafted creative touch. While the illustration is a significant visual element of the brand, the primary logo can be used with or without the icon in the background, allowing for a wider variety of uses and to aid in legibility.

Primary Logo

Whiskey and Red Small Business Branding and Logo Design Packages - Brand primary logo Mockup for The Greenhouse Standard Accounting - Denver, Colorado

Alternative Logo

Whiskey and Red Small Business Branding and Logo Design Packages - Brand secondary logo Mockup for The Greenhouse Standard Accounting - Denver, Colorado

Brand Icon

Whiskey and Red Small Business Branding and Logo Design Packages - Brand icon Mockup for The Greenhouse Standard Accounting - Denver, Colorado

Typography

Modern, Minimal, Masculine, Creative, Confident

The thin clean modern and minimal typography family gives a fresh feel to the brand as it walks the line between a modern Sans-Serif and a traditional timeless Serif font. The thick and thin elements along with the tiny flare at the end of each letter provide a traditional and timeless professional feel to the brand, while the thin clean all caps letters with the wide spacing maintains the modern minimal feel we are going for. The wide letters are more masculine and strong, but the thinner lines and wide spacing maintains an approachable feel.

Color Palette

Modern, Minimal, Masculine, Creative

While the brand name may contain the color “Green,” we wanted to not be limited by “green” in the color palette. With the goal of a clean, modern, minimal brand that felt masculine, while maintaining a touch of feminine, we have the bellow color family. All blues lean in the green direction, and all blushes or pinks lean in the beige or brown direction. Providing a wide versatile color family to use for any branding needs.

Iron

Cloud

Spruce

Stone

Wood

Blush

Brand Collateral

Custom Luxe Business Cards

We kept things very clean and light for the name side of the business cards while still creative with the decorative larger pattern in the background as a watermark element. Keeping the typography simple and using the full font family, the type of the card feels modern and artistic while maintaining the modern minimalism of the rest of the brand. Using Moo as our business card printer, we were able to upload a number of styled backsides. This creates a custom feel to each card as they are handed out at live events, conferences, or expos that the client might attend.

Project Credits

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