White Hattery Digital Marketing

Branding for Digital Marketing Agency in Ventura, CA

White Hattery is a digital marketing studio based out of Ventura California that provides Website Audits, Optimization, and Digital Marketing services. They promote the use of honest and valuable marketing practices to build strategies and transform their client’s businesses, both online and off. White Hattery’s goal is to implement successful systematic marketing approaches by using analytical data and research to create aggressive campaign strategies that will increase exposure within their client’s target market space.

Project Goals

Classic and Timeless Meets Modern Innovative

With very analytical and technical services, they wanted a brand that visually represented their modern innovative approaches while tipping a very literal “hat” to a more classic and timeless personal business style. “White Hat” as a spin-off of “white glove”, addressing the customized high-end quality of their client services.

Logo Design

We wanted to create a clean, modern, masculine brand with a fun classic “hat” icon that could be used with or without the hat to provide the brand as much versatility as possible.

Primary Logo

Whiskey and Red Small Business Branding and Logo Design Packages - Brand primary logo Mockup for White Hattery Digital Marketing - Denver, Colorado

Alternative Logo

Whiskey and Red Small Business Branding and Logo Design Packages - Brand submark Mockup for White Hattery Digital Marketing - Denver, Colorado

Brand Icon

Whiskey and Red Small Business Branding and Logo Design Packages - Brand mark Mockup for White Hattery Digital Marketing - Denver, Colorado

Typography

Modern, Masculine, Strong, Geometric

We wanted the typography styling for the White Hattery brand to be clean and easily consistent, whether used on the web or off. The Montserrat type family provided us with everything we needed to maximize a simple typeset and combine various weights for a balanced final brand.

Color Palette

Clean, Timeless, Contrasting, Adaptable

What’s more timeless than black and white. Playing off of the traditional “top hat” which we selected for White Hattery’s brand icon, but allowing it to be used in both black and white, we kept the brand’s primary color palette incredibly simple, then added in a simple set of complementary colors for website styling and brand photography needs.

Black

Gray

Red

Teal

Light Gray

White

Brand Collateral

Custom Business Cards

As simple as black and white can be, there is so much room for creative usage. For White Hattery’s business cards, we used Moo’s raised spot gloss cards, using the gloss over a white hat, making it shine and really pop over the matte black cards.

Project Credits