Sweet Homes of Colorado
Branding and Website Design for Custom Home Contractor in Breckenridge, CO
Sweet Homes of Colorado Inc is a residential custom home construction company and full-service general contractor based out of Breckenridge Colorado. With over 25 years in business serving the mountain towns of Colorado, they have built up a reputation of quality, confidence, and clarity within the custom home construction industry.
Project Goals
Experienced, Confident, Honest, Quality
Owner Eric came to us looking to celebrate his 25th year in business by investing in a full visual rebranding as well as an updated WordPress website design. Partnering with our SEO specialist, White Hattery Digital Marketing, we focused on taking all the hard work Eric had invested into Sweet Homes these past 25 years, and elevate it to a whole new level online.
Logo Design
A well-constructed custom logo suite for a custom home contractor. Keeping its mountain feeling as it’s the mountain views that draw people toward Breckenridge, the simple mountain icon provides consistency through the brand variations and gives an iconic touch to the brand identity. We balanced out the typography to give it a contained or framed feeling, providing a sense of durability and security to the logo suite.
Primary Logo
Alternative Logo
Brand Icon
Typography
Modern, Custom, Confident, Masculine
More modern sans-serif fonts in contrasting heights and weights give a more modern feel to the brand and supporting our innovative and forward-thinking goals, while the stacked, centered layout is a very traditional vintage style giving more of a timeless experienced feel to the brand.
Color Palette
Durable, Quality, Confident, Experienced, Grounded
A rich, deep color palette with both blues and greens and a rich pop of brown for a grounded complementary natural base.
Black
Mountain Blue
Bark
Peak Green
Sage
Gray
Brand Collateral
Custom Luxe Business Cards
We designed Sweet Home’s team business cards using Moo’s 32pt thick Luxe cards – a luxury textured and impressively thick card – along with their raised spot gloss design accent. With the goal of creating a sense of strength and stability, the raised element provided just that.
Responsive Website Design
Sweet Homes works with a number of complementary subcontractors from architects, designers, specialists, real estate agents, and more. Any of them could be a referral source to the company, so making sure we provided a clean and smooth online user experience across all devices was key. We kept the entire design simple and focused on the beautiful home imagery.
Custom Drone Videography
Aside from the incredible quality and attention to detail that Sweet Homes invests into each of its custom builds, remodels, or reconstruction projects, the beautiful Colorado landscape is really the perfect backdrop that we wanted to be sure and showcase. They are “Sweet Homes of Colorado” after all. We invested in custom drone photography of one of Sweet Home’s more recent builds to help inspire other potential clients who might be thinking of building in Colorado to reach out to Sweet Homes.
